4/18/07
Creating ads to reach customer
(0 comments)
How do you create ads that reach your target customer?
Nick Failla responded in our
"Talk about what's important to your customer, not what they would expect from you.
Don't meet their expectations. Exceed them. Again, they already expect you to be reputable. They already expect you to have jewelry. They expect you to have good service, all those things. Don't use any of that time for that. Create a storyline with each ad throughout the year to build upon the other and brands your store as the place that gets it right for your customer."
Posted by mgonzalez at April 18, 2007 6:14 AM PDT
Branding
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Do you think branding is important? If so, how did you brand your store?
Bill Sustachek had this to say at the
"A brand is the essence of what your business is. And once you identify what the essence of your business is and you can build vision mission values around it, you can build a tag line around it. And once you do that, that becomes you, and you build your brand from that particular point."
Posted by mgonzalez at April 18, 2007 6:12 AM PDT
Reaching engagement-age customer
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How do you reach the engagement-age customer, when they don't use "traditional" media?
Nick Failla responded in our
"A lot of guerilla marketing techniques; in other words, cross branding. The movie-going crowd is a very similar demographic as the one we're going after. Aligning yourself with a cross-branding situation with a reputable movie theater can tap into that market. Direct e-mail campaigns, both for professional and e-newsletter purposes, work as well, because they're so easy to afford."
Posted by mgonzalez at April 18, 2007 6:12 AM PDT
Using technology to communicate with customers
(0 comments)
How has technology helped you communicate with customers?
At the
Posted by mgonzalez at April 18, 2007 6:09 AM PDT
